Fashion comes and goes, moves this way and that.
What’s hot this week is forgotten the next.
But style moves at a different pace. It’s resistant to trends or fads, because true style is permanent. A characteristic, an attitude, a frame of mind - style comes from within. The only thing that changes is the one who’s carrying it.
At soho scarves, we’ve taken a traditional element of classic styling, and updated it for the modern man. We’re the final flourish to a well considered look - the cherry on top to be worn a million ways.
Because true style doesn’t care who, what, where or why. It’s how you wear it that counts.