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Article: Jimi Hendrix: Icon of Bohemian Style

Jimi Hendrix: Icon of Bohemian Style

Jimi Hendrix is a legend of rock and icon of the 60s. Widely regarded as one of the most influential guitarists in the history of music, he started his career performing as a backing musician for various rhythm and blues artists in the early 1960s such as Little Richard, B.B. King, Ike and Tina Turner and Sam Cooke to name a few.

Hendrix gained international fame after forming the Jimi Hendrix Experience, which released three studio albums, one live album and numerous hit singles, including "Purple Haze," "Hey Joe," and "All Along the Watchtower." Despite his short career, Hendrix's innovative approach to electric guitar and his bold, experimental style continue to inspire musicians around the world.

At the height of his fame, Hendrix was the epitome of Boho, which included floral shirts, paisley patterns, and colourful scarves.

Bohemian scarves were a signature accessory to many of his outfits and added a touch of flair to his stage presence. 

Paisley and geometric shapes were staple patterns in 60s swinging London, and Jimi, who lived just off Carnaby street, was almost the poster boy for the look.

Paisley originated in Persia and took on a new life in the 60s. It was seen on everything from dresses and skirts to ties and scarves.

The WhitehorseThe Carnaby


Hippies in the 60s favoured Eastern culture and fashion as a rejection of mainstream Western culture and its values. They saw Eastern philosophies such as Buddhism and Hinduism as offering an alternative to the materialistic and shallow values of western society. 

Jimi Hendrix's eccentric style was reflective of his unconventional approach to music, and he remains an influential figure in both music and fashion today.

We’d argue that the bohemian style looks just as cool as it did at Woodstock or in 60s Swinging London, shop our range and get yourself acquainted with this timeless wardrobe.

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